As Seen On TV! Tap into the power of direct response marketing How many times has this happened to you? You’re an entrepreneur with a million-dollar idea-but you don’t know how to develop it. Or you’re an inventor with an ingenious new product-but you don’t know how to market it. Or maybe you’re a small business owner with big dreams-but you don’t know how to begin. Relax… Everything you need to know is right here! Operators Are Standing By! is your personal all-in-one guide to ‘Direct Response’ marketing-the low-cost, high-profit method of selling your product directly to the consumer. Now for the first time, Michael Planit-marketing expert behind the Boogie Bass, Grip Wrench, Smart Tape, and many more ‘as seen on TV’ products-will guide you step-by-step through the entire process. You’ll learn how to: * DEVELOP YOUR IDEA and create a product that really sells * GRAB YOUR CONSUMER through TV infomercials, home shopping networks, radio ads, direct mail, catalogues, or the Internet * INCREASE YOUR PROFITS through mastery of the upsell to maximize your revenues

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